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I've always approached problems like a scientist - curious, analytical, and ready to test things out. But lately, I've had a bit of a breakthrough. Instead of second-guessing every marketing idea until it wilts from neglect, I'm just treating them all as experiments. This shift has been seriously insane! That voice in my head that used to say "but what if it doesn't work?" or "is this really the right approach?" has been replaced with much more permission giving "let's try this and see what...
I'm so tired of seeing "this isn't your basic ___." So what if it is? It's probably freaking helpful af. Somewhere along the way, "basic" became a bad thing in the online business world. We started seeing "not your average coach," "not your average strategist," "not your average marketing advice." everywhere That doing things the way old-school business people did them is somehow embarrassing. Old-school business people are still in business. There are insurance companies that have been in...
Hiiii Reader! Nope, that's not a typo - you really can get my UTM Parameters Training and Tracking Spreadsheet for just $1! 🎉 I've included it as part Cat Griffin's Pick and Mix where everything is on sale for just $1 (or £1, €1 – basically it's 1 of whatever currency the product is usually sold in). It's kind of like those old-school sweet shops where you'd grab a paper bag and pick all your favorites... except this time, it's a lineup of amazing digital products from creators around the...